10 basic principles of good UX

Good UX design is essential for creating products and services that are easy to use and that people want to use

Elia Lushnikov
4 min readJan 20, 2023
10 basic principles of good UX

User experience (UX) is the process of creating products and services that provide meaningful and relevant experiences to users. Good UX design is essential for creating products and services that are easy to use and that people want to use. Here are 10 basic principles of good UX design:

1. Understand your users

It’s important to understand who your users are and what they need. This means conducting user research, such as user interviews and surveys, to gather information about your users and their needs.

Understand your users
Photo by Rob Hampson on Unsplash

2. Make it easy to use

Good UX design should make it easy for users to complete tasks and find the information they need. This means using clear and simple language, providing clear visual cues, and making sure that the user interface is easy to navigate.

Make it easy to use
Photo by Sebastian Svenson on Unsplash

3. Keep it consistent

Consistency is key in good UX design. This means using a consistent design language throughout the product or service, and making sure that similar elements, such as buttons and text, look and behave the same way.

4. Provide feedback

Good UX design should provide feedback to users, so they know what’s happening and what they need to do next. This means using clear and concise messages, providing visual cues, and providing clear instructions.

Provide feedback
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5. Make it accessible

Good UX design should be accessible to all users, including those with disabilities. This means providing alternative ways to access the product or service, such as through keyboard shortcuts or voice commands.

6. Make it easy to learn

Good UX design should be easy for users to learn. This means providing clear instructions, using familiar design patterns, and providing feedback on how to use the product or service.

Make it easy to learn
Photo by Brando Makes Branding on Unsplash

7. Make it aesthetically pleasing

Aesthetics is an important aspect of good UX design. This means creating a visually pleasing design that is easy on the eyes and that users will want to use.

8. Optimize for mobile

More and more people are using mobile devices to access the internet. Good UX design should take this into account and optimize the product or service for mobile devices.

Optimize for mobile
Photo by Francesco on Unsplash

9. Test, test, test

Good UX design should be tested with real users to ensure that it meets their needs and is easy to use. This means conducting user testing, such as usability testing, to gather feedback on the design.

10. Continuously improve

Good UX design is an ongoing process. This means continuously iterating and improving the product or service based on user feedback and testing.

Testing in UX/UI design
Photo by Luke Chesser on Unsplash

In conclusion, good UX design is essential for creating products and services that are easy to use and that people want to use. By following these 10 basic principles of good UX design, you can create a product or service that provides a meaningful and relevant experience to users. It’s important to remember that the process of designing a good user experience is not a one-time thing, it’s an ongoing process of understanding your users, testing, and improving.

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Testing in UX/UI design

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